CAPOR CONCEPT LOGO case study:
Discover the origin of the name 'Capor,' a tribute to the remarkable legacy of my grandfather's construction business. Born from the fusion of 'Cap' – a nod to his last name 'Capanna' – and 'Por,' a symbol of partnership, this name echoes the story of determination and collaboration. Together, they encapsulate his journey of crafting something meaningful, laying down the foundation of a prosperous family legacy.
Our brand is a tribute to his legacy, a homage to the spirit of starting from the ground up, constructing not just concrete and construction but dreams, aspirations, and a better future. As you explore this section, you'll uncover how every element of our logo and brand identity reflects this narrative – the homage to his paving journey, the determination to build something lasting, and the dedication to craft that guides our creative endeavors today."
DNA: the fundamental and distinctive characteristics or qualities of someone or something, especially when regarded as unchangeable.
double helix: Deoxyribonucleic acid is a polymer composed of two polynucleotide chains that coil around each other to form a double helix.
here I took the index finger of the bone diagram and manipulated it into the double helix.
